Look for visually stunning moments to help capture the story you're telling.īuild a story arc. For a simple movie trailer, make sure you have a clear beginning, middle, and end. Create a storyboard with stills from your film and any dialogue you want to feature.Ĭhoose the right clips. Pick the most exciting, emotional, and engaging scenes.
Make a plan. Sketch or write out ideas for how you want your trailer to come across to viewers. Start by taking a look at your genre. Understand what conventions different trailers in your genre use, and decide when to follow them and when to go your own way. If you haven't made a feature film of your own yet, you can practice on a favorite movie or even use videos taken on your phone and let your creativity guide you. You don’t need to know how to film a movie to make a trailer. A storyboard can be a useful way to establish an arc for the trailer and when to add titles and on-screen information, such as release dates. Simply throwing together a few video clips from the film isn’t enough. Like feature films, trailers are the result of careful planning. Let the audience discover for themselves that the main character was a ghost the whole time or that the villain is the protagonist’s father. “Don’t ever reveal your twist in the trailer,” says Martin. A few moments of a car chase, a romantic couple encountering each other at a park, or a single conversation between a hero and a villain can be enough to give a trailer an emotional throughline that gets viewers invested.Īs compelling as some elements of a film might be, it’s also important to know what not to put into a trailer. “You can take one particular moment in a film and make that your trailer,” says cinematographer Joshua Martin. Action movie teasers should show off stunts and explosions. A trailer for a horror movie needs to be scary. A preview for a romantic comedy should be as funny and charming as the movie itself. A moody art-house film should have a heady, atmospheric trailer. Choose scenes that represent the film and show off what kind of movie it is. A good trailer gives the audience a little taste of how the whole movie will make them feel.
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